JAMIE T. McCELLAND – DIRECTOR
Before Jamie T. McCelland won awards as a commercial director, he was born in Miami, Florida, where he was known as Baby Scarface. He was raised by his grandfather, explaining his fondness for accordions, The Love Boat, and salad bars.
After leaving Miami because the heat caught onto him, he sought refuge in a suburb of Washington D.C. growing up between the IRS and the CIA, eventually having to choose between becoming an accountant or an international spy.
He chose accountant.
While attending the University of Virginia’s business school, he realized that his favorite concentration was the one that required the most work, paid the least, and every advisor told him to avoid: advertising.
After yet more school at The Creative Circus in Atlanta, he started his career as an art director at BBDO New York, creating commercials for AT&T, Gillette, Pepsi, and the 2014 M&Ms Superbowl commercial which unintentionally predicted current American relations with Russia.
His directorial debut was Hello Flo’s “The Camp Gyno” which scored 15 million views, turning him into an accidental expert on menstruation.
His follow up for Hello Flo, “First Moon Party,” has earned 40 million views and a silver Cannes Lion. Since then, he’s directed many award-winning commercials for brands completely unrelated to menstruation.
Named one of Adweek’s top 100 creatives, Jamie writes and directs commercials, films, and TV shows, crafting comedy and heart into stories worth sharing.